Beginning early this year, certain search engine made some changes to their search ranking, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, in another word, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it’s obvious that linking campaign the old way is the thing of past, probably due to link spamming sites being downgraded by google.
So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, and most of them are useless, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.
A few real world examples will help to explain what I said. When I got into online marketing long time ago, I started with this keyword, Machine Chains, it was old way of link building all the way, a lot of sites I used had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, the honeymoon lasted until google changed it’s mind. Now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, not too many plain links have been built, now we have really good ranking for this keyword. So contextual link wins this time, what about future? Actually this is all about content, as long as you dole out high quality content, not only people will love to read your stuff, so do the search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, top smartphone , in the beginning I just post to it casually, lately I added nice stuff left and right, now it can even rank the highly competitive keywords. As far as SEO concerned, article marketing with great content is the way to go. Now imagine you have your own blog network, something like Ratchet Binders, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, publish and share with people, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, take Mini Load Binders as an example, nice writing, good content, published on popular site, this article serves it’s purpose well.
We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, get a twitter account and API keys, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s simple and elegant, if you don’t use this tool it’s just too bad.